Tõnis Vassar – Strategic Creativity & Experience Design

Hi there! I’m Tõnis – currently Creative Product Lead on Votemo’s Product Dev team & Creative Strategist at Hundred⁹⁹. Reach out and say hi…

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Work in Estonia Digital Campaign, 4 awards

Estonia might be the world’s most digitally advanced society, but it’s decreasing population of 1.3 million causes certain problems. There simply aren’t enough homegrown ICT specialists to keep e-Estonia running, meaning that there’s a desperate need to employ overseas experts. This is the issue that Work in Estonia initiative addresses by introducing Estonia as an attractive working destination to talented would-be employees worldwide.

Awards/
WINNER, DIGITEGU 2015
GOLD, Estonian Advertising Awards Kuldmuna 2016
THE BEST ECONOMIC PROMOTION OF COUNTRY, “FilmAT” 2016
WINNER, DIGITEGU 2016

And several nominations.

Case study of Work in Estonia campaign in Finland

Work in Estonia targeting Finnish IT-professionals on Tinder

Work in Estonia targeting Finnish IT-professionals on Tinder

“Why Estonia?” film

Case study of the Work in Estonia hologram lounge at Tallinn Airport


  • Role Creative Director

  • For Work in Estonia, Estonian Investment Agency

  • Date 2015-2016

  • Type Digital Campaign, Special Solutions

  • URL www.workinestonia.com

Up Next:

Estonian Tryouts for Eesti100