Tõnis Vassar – Strategic Creativity & Experience Design

Hi there! I’m Tõnis – currently Creative Product Lead on Votemo’s Product Dev team & Creative Strategist at Hundred⁹⁹. Reach out and say hi…

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Welcome to the World of True Spirits – this is the lifestyle that treasure self-confidence, personality and flawless taste. That’s the Spirit of Vana Tallinn.

The TV ad was shot in Barcelona, Spain
 in collaboration with the Estonian production house Allfilm in 2015.

Homepage: The new Vana Tallinn web was created to speak to the new target audience of self-confident gentlemen and to express the new attitude of the product. On each page, the story of True Spirit unfolds. It takes you on a journey to discover the product Collection, the art of Mixology and to learn about the Vana Tallinn True Spirit attitude. The site is also a useful tool for vendors.

KULDMUNA 2016 / Shortlisted

Estonian Advertising Awards Kuldmuna

Category: Digital advertising / Homepage B2C

Project: Vana Tallinn homepage

Client: Liviko

Social media: The world’s most popular Estonian liqueur Vana Tallinn helps you to find the city you can call your own. Travel Compass recommends you the city, which you should visit. A simple questionnaire, but great results. The campaign lasted for 30 days and the questionnaire was filled in over 16 000 times.

KULDMUNA 2015 / Shortlisted

Estonian Advertising Awards Kuldmuna

Category: Digital/Social media

Project: Vana Tallinn Travel Compass

Client: Vana Tallinn, Liviko


  • Role Creative Director

  • For Vana Tallinn, Liviko

  • Date October 2015

  • URL vanatallinn.eu/

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